Valentina Azizova


Selected 
Work
  1. Nike One
  2. Tech Pack
  3. Swoosh Pack
  4. Trend Pack I
  5. Trend Pack II
  6. Alpinology
  7. Alpinology Video
  8. Spring-Summer 12


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Info
  1. Valentina Azizova is an innovation designer based in NYC who currently works in performing fashion  



Mark

3. Nike Swoosh Pack SS19

 




Swoosh Pack branded fleeve pant
Where the iconic swoosh branding met updated womens silhouettes

            Swoosh Pack is a minimalistic, branded collection that was created for Womens Sportswear SS 2019 season.  
            In this capsule collection two visions came together: the iconic Nike Swoosh branding combined with skilful take down of Nike Tech Pack collection. One of the most important but also challenging tasks was to maintain a minimalistic approach while bringing energy into the styles. For us it was about comfort, restraint and tactile qualities. As we first identified a consumer, we moved on with taking down some of Tech Pack styles such as transparent parka and hoodie with sophisticated construction. In comparison to a lot fo other basic fleece styles, we chose to give this pack a more refined touch in cuts, construction and fabrics. We used articulation, elevated ripstop fabric and premium graphic applications to maintain the idea of this urban finesse.





        Looks


        Product shots 

001a parka in transparent pink
















                             

001b shoulder detail on parka




001c articulated fleece pant in off-white















 



002a cropped deconstructed hoodie




002b sleeveless cropped tee














 




Mark