3. Nike Swoosh Pack SS19
Swoosh Pack branded fleeve pant
Where the iconic swoosh branding met updated womens silhouettes
Swoosh Pack is a minimalistic, branded collection that was created for Womens Sportswear SS 2019 season.
In this capsule collection two visions came together: the iconic Nike Swoosh branding combined with skilful take down of Nike Tech Pack collection. One of the most important but also challenging tasks was to maintain a minimalistic approach while bringing energy into the styles. For us it was about comfort, restraint and tactile qualities. As we first identified a consumer, we moved on with taking down some of Tech Pack styles such as transparent parka and hoodie with sophisticated construction. In comparison to a lot fo other basic fleece styles, we chose to give this pack a more refined touch in cuts, construction and fabrics. We used articulation, elevated ripstop fabric and premium graphic applications to maintain the idea of this urban finesse.
001a parka in transparent pink
001b shoulder detail on parka
001c articulated fleece pant in off-white
002a cropped deconstructed hoodie
002b sleeveless cropped tee