1. Nike One | for Nike Lab | SS18
Nike One tech parka
The first women’s RUN TRAIN LIVE collection in Nike incorporating all three categories in one, offering her layered looks of her choice.
The Idea And The Making
Nike One is a collection for Nike Lab that had been launched in Fall 18. The main idea was to incorporate all three categories Running, Training and NSW in order to create diverse looks for her. With the main signature elements and styles from Nike Lab, we played with layering, graphics and accessories. The collection consisted of three running pieces: short / tank / tee ; three training pieces: bra / tight / bodysuit; four NSW pieces: culottes / parka / vest / FZ knit hoodie.
001a pocket detail on parka
001b - layering detail
001c - back embroidery
Accessories, graphics and details
The main driver for the visual cohesion was the iconic swoosh chain that we embroidered, printed and engineered into the pieces.
Additionally, three accessories were created to support the line: socks printed with Nike swoosh chain / deconstructed cap / soft belt with the signature pocket.
002a - half cap
002b - half cap
Looks | Illustrations